Written by Arel Moodie • January 24, 2017

I hear a lot of people say they are “all in” for making their speaking career a success. They have wonderful visions of speaking to and influencing so many people. But if you really look at their day-to-day actions, you might see a very different story.

Make a list of all the actions you are currently aware of that you need to take to make your speaking business a success. How many of them are you actually doing each day? For most people, it’s surprising to see the gap between what you know you should be doing and what you’re currently doing (and what’s worse is many don’t even know what steps to take right now!).

If you don’t even know what actions you should be taking, The True Speaking Success System spells out everything you need to do to build a successful—and profitable—speaking business from start to finish.

Don’t leave your success up to chance. Leave it to a system. Systems are the reason a company like McDonald’s can run a multimillion-dollar restaurant with mostly teenage employees. Create a checklist of the most important steps you think you can take to develop and promote your speaking business. Go through that checklist every single day, doing as many of those steps as you can. Your list should definitely include the following five activities that we address in the True Speaking Success System:

  • building your brand
  • marketing your services
  • converting more sales
  • improving your workflow
  • becoming a better speaker

Basically, you should always be asking: “What activities will I do today to improve my current business and my future business?” Every day you must work to achieve both of these goals. If you set yourself up daily for current and future success, you are ahead of almost everyone else in the game.

Wishing you True Speaking Success!

-Arel Moodie
www.truespeakingsuccess.com

PS- When you are ready to take your business to the next level and go through our game-changing online course, sign up for the True Speaking Success System

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Written by Arel Moodie • January 14, 2017

When it comes to professional speaking, you need to find the perfect niche that hits your sweet spot. Somewhere there is a group of people with a specialized problem, and they have a budget that they’re willing to spend to solve their particular problem. Can you offer them a solution?

Think of it like this. Maybe you have a speaking topic that’s really narrow or specialized. Let’s say, for example, that you teach archers how to choose the best color for their arrows, helping them see their shots better based on the individual number of rods and cones they have in their eyes. That’s pretty specialized! But you have to ask yourself, how many people love archery in the world? How many people have a problem seeing their arrows, so much so, that they would be willing to pay to solve this problem? Probably not many. And those who would pay to hear you speak may not have the budget to sustain you as a real career.

Conversely, let’s say you spoke to nuclear power plant owners on how to decrease their energy usage costs by 10%. Again, this is a super niche market with few clients. But the people who have this problem have access to a much larger budget along with a specific desire to solve this problem.

My point is that all niches are not created equal. You want to find the one that is right for you.

I know that it’s hard to put yourself in a niche at the beginning of your career. You may be afraid of cutting off opportunities by negatively pigeon holing yourself, especially when you may be at a point where you’d take any speaking opportunity just to live your passion. But if you try to speak on a subject that can reach “everyone,” what you are really saying to the world is that your message is for “no one” or at least no one in particular that you can market yourself to.
So, in the beginning, I do suggest saying yes to pretty much everything. You never know what you’ll be good at or what might be a surprise niche for you. But eventually you have to learn to say no to opportunities that are just not a good fit for you. If someone asked me to speak to child-care providers on how to adhere to new developments in child-care laws, I’m sure I could put something together. But the truth is, that’s outside of my wheelhouse. That’s not where I should be speaking or focusing my energy.

When you’re ready to identify your specific speaking niche, ask yourself what group you feel most at ease addressing. Some people LOVE college students but hate the idea of speaking to middle school students. Some people find it effortless to connect with teachers but find it hard to connect with engineers. Don’t force yourself to fit into a group that you don’t love. You are building your own business; you might as well work with groups of people you actually enjoy being around.

Next, ask yourself what kind of transformation you can provide for your audience. What aspect of life or work do you feel confident that you can improve by presenting to them? Think about your own life story. What have you gone through in your life? What experiences have shaped you? Whom do you admire? What information are you most attracted to in the bookstore? What topics do you find yourself learning about the most?

This information will help you unlock your personal message. When you align that message with a group that you enjoy speaking to—one that has the budget for speakers and the motivation to spend those dollars—then you will have found your best niche!

In the True Speaking Success System, we show you what niches are out there, who has budgets to spend, and how to best position yourself to get booked by these niche clients.

Wishing you True Speaking Success!

-Arel Moodie
www.truespeakingsuccess.com

PS- When you are ready to take your business to the next level and go through our game changing online course, sign up for the True Speaking Success System

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Written by Arel Moodie • January 3, 2017

Congrats on stepping up your game and entering the arena of paid speaking engagements! It’s a pretty cool place to be. But how do you know whether you’re charging the right amount for each booking?!?!

In the True Speaking Success System, we cover speaker fees in depth. The following snippet of information from the TSS System can help you get started.

One of our keys is the idea that no single niche has the same budget as any other. For example, in certain college settings, a $7,500 hour-long keynote may be outlandishly expensive. But in a major corporate setting, that same $7,500 would be looked at as a joke—because it’s far too cheap!

And at one school, $10,000 could be more than the entire annual budget for speakers. At another, $10,000 is what it expects to spend for one speaker.

The solution is to learn what’s common in your specific market. Think of it like buying a car. What would you expect to pay for a brand new Toyota Camry? Maybe in the ball park of $20K, right? So if someone listed a brand new Camry for $80K, you’d think he was crazy. And if he claimed to be selling a brand new Camry for $8K, you’d immediately think that there was something wrong with the car.

Fees also depend on the size of the problem you’re solving. The same organization that may only have a $2K budget for a generic speaker might gladly pay $25K for a speaker who could directly create $100K in new business.

There are two great ways to learn the budget range for your specific speaking niche.

1. Put the ball in their court. All you have to do is say this when you’re offered a job:

“Thanks so much for reaching out to me. Now that I’ve learned what your goals are, I’m really excited by the potential of partnering with you, because I’m 100% confident that we can make the impact you need. I always aim for a win-win scenario, and I like to work within the budget of my clients where I can, especially for a potential client like you, whose vision I believe in. If you wouldn’t mind letting me know, in round numbers, what budget do you have allocated for the speaker at this event?”

This way, the client throws a number at you, and you can decide to say yea or nay (or to negotiate).

2. Search for other speakers in the same niche and find out their prices. You can look on their websites, check a speaker bureau page, or even contact them directly to ask. Figuring out what other speakers charge can give you a general sense of what the market can bear.

What to charge is very subjective. Many other factors enter the equation, such as your credibility, fame, expertise, the hotness of your topic, the results you create, the type of client, and much more. But these are actionable steps you can take right now to move forward. To learn more about how to set speaking fees, join our True Speaking Success System!

Wishing you True Speaking Success!

-Arel Moodie
www.truespeakingsuccess.com

PS- When you are ready to take your business to the next level and go through our game changing online course, sign up for the True Speaking Success System

Connect with me on facebook, twitter, Instagram or linkedin

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