Written by Arel Moodie • February 24, 2017

Everyone has a unique X-factor that makes them stand out from other speakers and get speaking engagements. You could say this X-factor creates a moat around your speaking business. A moat keeps people out of your castle. Your X-factor is what’s special about you, hard for others to replicate, and gets you hired over your competition.

Think about a committee sitting down to hire a speaker. It’s between you and three other people who speak on a similar topic. Why will they choose you? It can’t be based on content alone, because all speakers “claim” they have good content.

EVERYONE, including you, has an X-factor; you just need to figure out what yours is and make sure potential clients know about it. If you’re struggling to discover yours, ask yourself two questions:

  • What is unique about my personal story?
  • What makes me relatable, or what do I have in common with other people?

Either way can work. You may have climbed Mount Everest (making you unique), or you might just be a regular guy or gal who figured something out (making you relatable).

My X-factor is that I grew up on welfare, in the projects of Brooklyn, New York, before I went to and graduated from college. That’s where I started. From there, it became the story of a kid from the hood who built multiple six- and seven-figure speaking businesses.

Whatever your X-factor is, focus on it all the time. Mention it in your speaking engagements, put it in your marketing materials, highlight it on your website, include it in your social media bio section, and make it part of your book. You want people to think of your story when they think of you. This is the key!

In the True Speaking Success System, we will show you game-changing ways on how to find your X-factor and build a brand that attracts clients to want to work with you.

Wishing you True Speaking Success!

-Arel Moodie
www.truespeakingsuccess.com

PS- When you are ready to take your business to the next level and go through our game-changing online course, sign up for the True Speaking Success System

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Written by Arel Moodie • February 14, 2017

There are dozens of niches, and there are niches within niches. For example, there is the college market. I love this market. I have clients at colleges who have booked me every year for the past decade. (Think about how awesome that really is and how awesome that would be for you?) They transfer to a new school for a new job, and they keep bringing me in. It’s honestly an amazing niche. Where other niches may book you once and that’s it, the college market has the ability to bring you in year after year, because every year new students are admitted. Makes sense doesn’t it?

If you have any interest in speaking at a college, add this niche to your repertoire.

And there are oh-so-many sub-niches WITHIN the college niche. One of these is the Greek market, which includes sororities and fraternities on college campuses across the country. This market is great because many colleges see Greek organizations as prime leadership development groups. Sororities and fraternities are always attracting new members, and they can have a big influence on campus. You, as a speaker, can help them make sure their influence is positive one.

Colleges invest a lot of money into training and education for Greek societies on topics such as leadership development, alcohol awareness, life skills, team-building, and many more.

This is a great niche to service if your message could help them. And NO, you don’t have to be in a fraternity or sorority yourself to speak! While membership definitely can help, it is not mandatory.

You can reach out to campuses individually, or you can present in front of many organizations at their association conference. Through the Association of Fraternal Leadership & Values, or AFLV (http://www.aflv.org/), many Greeks from different colleges around the country gather in one place. This would be a great place to do a breakout session, present a keynote on the main stage, or become a vendor.

In the True Speaking Success System, we show you which conferences to attend to create the potential for many speaking opportunities, what to do while you’re there to not waste your time or money, and how to leave with a massive number of qualified leads. Our unique strategies provide you with an incredible return on your investment while helping you to influence young lives at a high level.

Wishing you True Speaking Success!

-Arel Moodie
www.truespeakingsuccess.com

PS- When you are ready to take your business to the next level and go through our game changing online course, sign up for the True Speaking Success System

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Written by Arel Moodie • February 4, 2017

If you want to be a great professional speaker, you have to market yourself. You can become a great speaker by learning how to present your topic on a stage. But to be a great PROFESSIONAL speaker—to get paid and build a living from speaking—you have to successfully market and sell your services.

A big mistake many would be speakers make in marketing is known as “one-and-done” marketing. You may have sent out one big e-mail blast, done one expensive mass-mailing campaign, and then sat back waiting for the speaking opportunities to pour in… But not much actually happened.

So you think something must be wrong, since no one responded. Now, sure, there could be a problem with the marketing materials you sent out. But odds are, your biggest problem is actually that you did one-and-done marketing.

The key is to have a “campaign mind-set” instead. When you do marketing, odds are that one individual thing you do isn’t going to move the needle into getting speaking engagements.

Think about a movie that’s about to come out. If you hear one radio ad for it, it might pique your interest, but you’ll just move on with your day. But now you see a billboard, a banner ad on a website, a facebook ad, and a blog post or article about it. Then you see a trailer on YouTube, one of the actors appears on a talk show, and your friend mentions this movie to you, and all of a sudden, you REALLY want to go see that movie. A campaign consists of multiple different points of contact.

In the movie example, which step was the one that made you want to go see the movie? It wasn’t any single step. It was the combination of all of them.

I once asked a client why her group decided to work with me when it did. She told me she received a postcard from me, then an e-mail. She also saw me at a conference and heard me speak on a podcast. When her group met in their committee meeting to choose a speaker, she said they chose me because I was everywhere, so I must be good.

When you market, lose the “one-and-done” mentality and shift to a “campaign mindset”. Campaign marketing is marketing like a BOSS!

In the True Speaking Success System, we show a rock-solid marketing system that will get you booked over and over again so you can share your message and change the world as a professional speaker.

Wishing you True Speaking Success!

-Arel Moodie
www.truespeakingsuccess.com

PS- When you are ready to take your business to the next level and go through our game-changing online course, sign up for the True Speaking Success System

Connect with me on facebook, twitter, Instagram or linkedin

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