Written by Arel Moodie • March 4, 2017

The key to becoming an in-demand speaker is solving a problem that your prospective clients are struggling with and are ready to fix. Convincing people that they have a problem that they should book and pay you to solve is an unnecessary uphill battle. Find problems that people are already willing to pay money to fix!

There are hundreds of people and groups who want to pay for a speaker right now. For example, colleges RIGHT NOW will pay you to solve the following problems:

  • increasing student engagement with campus activities,
  • developing student leaders,
  • eliminating sexual assaults and harassment,
  • decreasing alcohol abuse,
  • increasing financial literacy, and
  • helping students make smart dating choices.

This is just a small list for this demographic.

If you evaluate what subjects you already have expertise in or develop ways to solve one of these problems and present those solutions to the client—the RIGHT decision-maker—you will get paid—and paid well—to speak professionally. If you need to convince a group that you’re worth booking, offer your services for free a few times.

In our True Speaking Success System, we literally give you a list of contacts with a huge budget for speakers within a specific niche, tell you what their main goals are (so you can perfectly tailor your message to them), share their up-to-date contact information, AND let you in on exactly what they can budget for you as a speaker. Yes, we’ll tell you the exact amount of money they have AND what they need to spend. What could you do if you knew this? We call it the “Goose that Lays the Golden Egg.”

Regardless of whether you invest to be part of the True Speaking Success System (which I highly encourage you consider)s, just know that to succeed, you have to get clear on what problem you are solving for the people who have the power to book you.

Wishing you True Speaking Success!

-Arel Moodie

Founder of The True Speaking Success System
www.truespeakingsuccess.com

 

PS- When you are ready to take your business to the next level and go through our game changing online course, sign up for the True Speaking Success System

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Written by Arel Moodie • January 24, 2017

I hear a lot of people say they are “all in” for making their speaking career a success. They have wonderful visions of speaking to and influencing so many people. But if you really look at their day-to-day actions, you might see a very different story.

Make a list of all the actions you are currently aware of that you need to take to make your speaking business a success. How many of them are you actually doing each day? For most people, it’s surprising to see the gap between what you know you should be doing and what you’re currently doing (and what’s worse is many don’t even know what steps to take right now!).

If you don’t even know what actions you should be taking, The True Speaking Success System spells out everything you need to do to build a successful—and profitable—speaking business from start to finish.

Don’t leave your success up to chance. Leave it to a system. Systems are the reason a company like McDonald’s can run a multimillion-dollar restaurant with mostly teenage employees. Create a checklist of the most important steps you think you can take to develop and promote your speaking business. Go through that checklist every single day, doing as many of those steps as you can. Your list should definitely include the following five activities that we address in the True Speaking Success System:

  • building your brand
  • marketing your services
  • converting more sales
  • improving your workflow
  • becoming a better speaker

Basically, you should always be asking: “What activities will I do today to improve my current business and my future business?” Every day you must work to achieve both of these goals. If you set yourself up daily for current and future success, you are ahead of almost everyone else in the game.

Wishing you True Speaking Success!

-Arel Moodie
www.truespeakingsuccess.com

PS- When you are ready to take your business to the next level and go through our game-changing online course, sign up for the True Speaking Success System

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Written by Arel Moodie • January 14, 2017

When it comes to professional speaking, you need to find the perfect niche that hits your sweet spot. Somewhere there is a group of people with a specialized problem, and they have a budget that they’re willing to spend to solve their particular problem. Can you offer them a solution?

Think of it like this. Maybe you have a speaking topic that’s really narrow or specialized. Let’s say, for example, that you teach archers how to choose the best color for their arrows, helping them see their shots better based on the individual number of rods and cones they have in their eyes. That’s pretty specialized! But you have to ask yourself, how many people love archery in the world? How many people have a problem seeing their arrows, so much so, that they would be willing to pay to solve this problem? Probably not many. And those who would pay to hear you speak may not have the budget to sustain you as a real career.

Conversely, let’s say you spoke to nuclear power plant owners on how to decrease their energy usage costs by 10%. Again, this is a super niche market with few clients. But the people who have this problem have access to a much larger budget along with a specific desire to solve this problem.

My point is that all niches are not created equal. You want to find the one that is right for you.

I know that it’s hard to put yourself in a niche at the beginning of your career. You may be afraid of cutting off opportunities by negatively pigeon holing yourself, especially when you may be at a point where you’d take any speaking opportunity just to live your passion. But if you try to speak on a subject that can reach “everyone,” what you are really saying to the world is that your message is for “no one” or at least no one in particular that you can market yourself to.
So, in the beginning, I do suggest saying yes to pretty much everything. You never know what you’ll be good at or what might be a surprise niche for you. But eventually you have to learn to say no to opportunities that are just not a good fit for you. If someone asked me to speak to child-care providers on how to adhere to new developments in child-care laws, I’m sure I could put something together. But the truth is, that’s outside of my wheelhouse. That’s not where I should be speaking or focusing my energy.

When you’re ready to identify your specific speaking niche, ask yourself what group you feel most at ease addressing. Some people LOVE college students but hate the idea of speaking to middle school students. Some people find it effortless to connect with teachers but find it hard to connect with engineers. Don’t force yourself to fit into a group that you don’t love. You are building your own business; you might as well work with groups of people you actually enjoy being around.

Next, ask yourself what kind of transformation you can provide for your audience. What aspect of life or work do you feel confident that you can improve by presenting to them? Think about your own life story. What have you gone through in your life? What experiences have shaped you? Whom do you admire? What information are you most attracted to in the bookstore? What topics do you find yourself learning about the most?

This information will help you unlock your personal message. When you align that message with a group that you enjoy speaking to—one that has the budget for speakers and the motivation to spend those dollars—then you will have found your best niche!

In the True Speaking Success System, we show you what niches are out there, who has budgets to spend, and how to best position yourself to get booked by these niche clients.

Wishing you True Speaking Success!

-Arel Moodie
www.truespeakingsuccess.com

PS- When you are ready to take your business to the next level and go through our game changing online course, sign up for the True Speaking Success System

Connect with me on facebook, twitter, Instagram or linkedin

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